E-dub-a-licious Treats: “A Baked on Smile in every bite!”

Minaj Cupcake

I am a sugar junkie and would rather have cakes, cookies and pies over a real meal any day. As a foodie, I am forever on the hunt for great food and even better service. Crumbville, TX general store encompasses all that and more! Under the tutelage of Head Baker and Owner Ella Russell, E-dub-a-licious Treats has quickly become my favorite sweet spot for baked goods.

20151217_134911 20151217_134834October 2015 Crumbville moved to a temporary pop-up shop located in the historic Third Ward Houston, where it has become the new “trap house” on Holman serving up baked goods only! Ella’s space is warm and welcoming and smells like sugar, but it’s the baker herself that truly brings the experience full circle. Her warm charm and down to earth demeanor practically sale the products for her, but don’t get it twisted her cookies, stuffed cups, vegan treats and brownies are pure FIRE.




At G&G we rarely talk about things we haven’t tasted, but to be honest I loved E-dub-a-licious Treats before a sweet crumb every touched my soft lips (ha!). They line the shelves at a few of my favorite spaces in Houston, it’s like they have been calling me for years, I’ve just been to stubborn to listen. Well, now i’m hooked and my pants are getting tight, which mean I will more than likely invest in SKIRTS this winter.

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E-dub-a-licious fans are lovingly referred to as “crumbheads” and after visiting this bakery 3 times in 4 days and nearly cleaning them out on my first visit, my title is very fitting. I literally tasted one of Ella’s “Key-loco” cookies (soft and chewy key lime dough accented with white chocolate and pistachios) around noon and was back for a full dozen (and some change) at 5:00 pm. I literally met her in the parking lot to get my fix!

Key-loco cookie

I do have one problem with E-dub-a-licious Treats… the price. Everything is $5… yes, the cookies, of which come in packs of two, the thick delicious brownies and Ella’s utterly delectable “stuffed cups” (stuffed cupcakes) are only 5 bucks. I find this upsetting because at any moment someone could walk in a simply buy EVERYTHING at these prices and I am honestly scared about where that leaves me.








Receiving a text with the words “sold-out” is potentially heartbreaking, especially when images of fresh baked Ginger Snaps and scrumptious chocolate Global Move-Mint cookies have been dancing on your tongue while you slept. Just writing this has made me anxious, I may need to stop by for one her complimentary samples!


If you’re in the area and have a hankering for yummy sweet treats made with love and a beautiful smile, follow E-dub-a-licious Treats on all social media platforms. This will help you stay in the know with regarding Ella’s daily schedule. It’s a lot of work for one woman but she does her thing in the kitchen and I am so very happy to be a CRUMBHEAD!


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